Category Archives: Digital Marketing

Traditional Marketing vs Digital Marketing: Which one is better?

Digital Marketing vs Traditional Marketing

You have a business and you might have created a budget for your market campaigns. How to ensure that you are not pouring water in a basket? How to maximize your marketing expenses?

You might be considering working with a digital marketing agency near me but don’t know what is the best and efficient method to go with. Before deciding, it is essential to understand the two marketing methods which are best for your business. Let’s get to know the two types of marketing.

How Digital Marketing Can Be Defined?

It is referred to as marketing activities or efforts that are performed online. This is why it is also known as online marketing. Digital marketing aims at the users who use the internet often, meeting them wherever they are. Different channels of digital marketing are available such as emails, social media, websites, etc.

Get to know different aspects of digital marketing.

  1. Social Media Marketing: Millions of people use social media and this is your target audience. Social media marketing has to do a lot with your efforts on channels like Instagram, Facebook, LinkedIn, and others. With the help of social media platform, you can let the audience know about your business or they will be directed to your website where they can purchase or speak directly to you.
  1. Website Design: If a business wants to survive in the industry, the website should be functional. Website design is the first step to any type of online business. The funny thing about web design is that many people think they don’t need a website as their business is small. It doesn’t matter how small or big your business is, as long as you want a huge investment return, you get the website.
  1. Search Engine Optimization: SEO is an effective way to get organic traffic. Businesses use this tool to take the audience of a competitor by providing information to them that the competitors aren’t. SEO is not easy to get but with the right digital marketing company with you, you are good to go.
  1. Pay Per Click: PPC is a blessing in digital marketing and search engines, primarily Google. Advertisements on search engines need a lot of patience and skill. Competitors are doing the same thing, which means your advertisements should be on top. With PPC by your side, you don’t need to pay for advertisements until they garner clicks. As the name says, you get to pay for the clicks that you get. This way, you can monitor how successful your ads are.
  1. Email Marketing: The method often comes as the lowest and slowest in digital marketing. However, it is considered the most effective one. With the email campaigns, website visitors will keep coming back.
  1. Content Marketing: Any person can write content. Content marketing is the king in the world of digital marketing because you will get real-time feedback about your brand from the consumers. Look for the digital marketing services near me and get your content written from the best.

Digital Marketing vs Traditional Marketing Graph

Source: Big Cloud

How Traditional Marketing Can Be Defined?

Traditional marketing is an effort or activity which is performed offline. This is the form of marketing that was started much before the internet and social media became a huge part of our existence. However, still, this marketing method is used highly.

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The channels like magazines, prints, television, billboards, radio ads, and direct mail are used to interact with customers. Traditional marketing cannot be ignored. It always remains in front of you. It comes in the form of television commercials which cannot be skipped. The strategy uses four P’s in marketing, which include:

  1. Price: What price do we set? How much do others charge for the services or products? Will there be any profit if we drag the price down? If we take the price up, will we get the customers? All of these questions need to be determined while considering the price.
  1. Product: Digital and traditional marketing focus on services and products. However, traditional marketing takes it up a notch by getting feedback from customers about the product and ensuring all the necessary requests are met. This is not the focus of digital marketing, it aims to focus on selling and advertising. In traditional marketing, the product should be presented in a palatable way and solves the issues of the user. Everything from branding to packaging and anything that makes the product appealing is the major focus.
  1. Place: The place means the business location, which is a branch or headquarters. How to situate the factory or office in a way where businesses can meet the customers when they need them? This question and more of it in traditional marketing tackles.
  1. Promotion: Promotion is where digital and traditional marketing has many things in common. The promotion should involve every activity that helps the business get recognition and where the company can make more profit. Traditional marketing use television and radio commercials, billboards, one on one advertising, and other means for the promotion of a product. Advertising is not only the means of promotion. Gifts, discounts along with other strategies help customers interact with the brand.

How Digital Marketing is Different From Traditional Marketing Strategy?

The major difference between both the marketing techniques and other forms of marketing is the cost and marketing channels.

While media and online tools are used by digital marketing, offline campaigns are used by traditional marketing. Now you know which one saves time and costs less. Businesses using the service of a digital marketing agency near me can reach audiences much faster than any other traditional marketer because you don’t need to do anything special to go through the campaign. Switch on the browser, use an app, and advertisements will be sent to you.

Another difference between both methods is that digital marketing lets you target the audience that has shown interest in your services or the one who is interested in your industry.

The results can be seen in digital marketing. You will know the variation of audience purchasing from you and who are interested but still not ready to buy. This will help to structure the campaigns properly.

Which Marketing is Preferred the Most?

Deciding the marketing method from both of them is not a difficult task. All of them have their good and bad sides. However, if you consider which has more good and bad, you’ll know which is beneficial.

Traditional, as well as digital marketing, has proved to be essential parts of today’s business world. You cannot rule out the importance of one of these forms of marketing to favor another one.

Digital marketing is favored for the current world but that doesn’t mean that traditional marketing cannot complement its effectiveness.

Many times, marketers use traditional marketing strategies to solidify the trust level that customers have in them and their campaigns. Look for the digital marketing services near me and enjoy their benefits.

Top 2021’s Digital Marketing Trends: Latest Ones to Know

Top 2021’s Digital Marketing Trends

If you are a digital marketer or learning, you might have researched about the new trends coming in digital marketing someday or other. Knowing the new industry trends is necessary for professionals looking for a future in this field.

With the changes happening every year, each marketer needs to invest time and energy to up their skills and learn. Having experienced and knowledge about working algorithms, features, or new changes gives you a lot of advantages and creates an effective marketing campaign for the company.

In 2021, enthusiasts have started looking for new and latest trends all over.

In the earlier days, artificial intelligence and voice search optimization concepts were formidable, but presently, these trends are the prime concern for many business owners.

Here are the top digital marketing trends that the best digital marketing services swear on implementing. The trends differ such as social, search, lead nurturing, website, and more.

  • YouTube Shorts

It is a recent addition that is added in YouTube known as “shorts”. It is the same as Instagram reels where short video content can be made of 15 seconds or less. As there’s a rise in short-form video content now, shorts are a good opportunity for those who already have an existing target audience. You only need to make a short video of 15 seconds to get all that attention.

  • Artificial Intelligence in Marketing

It has been a buzz all over the world regarding artificial intelligence that how it will take over everything in the future. But, do you know changes have already begun? More than 60% of users using the internet have started interacting with AI chatbots for solving issues across different websites and apps.

AI can serve different functions and it works as an extension to every marketer who knows its use. It is precise, cost-effective, and useful. With various giant companies taking advantage of this tool, everyone must have a plan to implement AI as a tool.

  • Voice Search Optimization

As per the research, it has been found that more than 60% of teenagers use this feature daily. This massive adaption shows how famous voice search will get in upcoming years.

There are various reasons why voice search, the feature that we received in 2014, is making a wave in 2021. Firstly, there has been a massive increase in smart speakers. More than 40% of homes have these speakers like Google Home or Amazon Alexa. The adoption of such devices that are controlled entirely through voice indicates that how people are now dependent on this new behavior.

Secondly, it has been claimed by Google that 97% accuracy has been achieved with voice search. With many people searching now and then, the easy-to-use feature has crossed a mark. Now with the better accuracy to get what you asked for and the easy feature to get the results by using your voice makes the process attractive and personalized.

Thirdly, it has been predicted that 50% of online shopping will be done through voice by 2022. With so many factors indicating the rise of this feature, getting your website ready with this feature will be essential and beneficial.

  • International Advertisements

Digital marketing can now be done for every business globally. Now, your ads can run in different places and capture a global audience. This is one of the best trends which is even used by the digital marketing company near me because now you get the opportunity where the audience can be increased at the same or lesser costs. You heard that right. In other countries, you can run ads at a cheaper cost than in your own country. Therefore, international ads are something which is in trend.

  • Programmatic Advertising

It is the use of software to buy digital advertising. While some traditional methods are proposal requests, human negotiation, and quotes, programmatic purchasing use machines, and algorithms to buy ads.

It is something where AI is used to automate so that advertisers can attract particular audiences.

The automation process is quick, effective which will lead to an increase in conversions and lowers the cost of customer acquisition.

The feature is rapidly increasing every year and is believed to be used as a huge majority of display advertising in a couple of years.

  • Customization

If you want to stand out from the competitors, focus on personalized products, content, emails, etc. It is a coming trend that will soon explode in the industry.

As per the research:

  • 65% of consumers are frustrated because the brands only show repeated general advertising messages.
  • 90% of consumers say that they will only do business with the company if a personalized experience is offered.
  • It has been claimed by 95% of users that they find personalization attractive.

If you would like to know what personalization is, some of the examples are Netflix and Amazon. The recommended movies are personalized for every user.

  • Chatbots

It is considered as one of the trending digital marketing features in 2021. Best digital marketing service makes use of such trends. The instant messaging option is there where customers can chat. It is designed in a way where customers can communicate by auditory or textual methods.

Businesses can take an advantage of chatbots to keep the customers engaged. Since many users take a visit to a website once, it can be beneficial to have a technology that has the answers ready for hundred users at once. Some of the benefits of chatbots are an instant response to inquiries, 24*7 customer support, and answers to simple queries.

70% of people prefer messaging on a chatbot for instant communication with brands or businesses. Excellent customer service is offered, which means a business can get rid of repetitive tasks and focus more on their essential task.

  • Video Marketing

It is another top digital marketing trend in 2021 and is believed to remain for years. As per the research:

  • 75% of businesses accept that with this feature there conversion rate has improved
  • 55% of consumers say that watching reviews of the product has made them more confident for buying them
  • 80% of consumers say they have shared the videos of brands
  • Video content attracts more customers than a plain text

Recently, one issue that marketers faced was to showcase long paragraphs on mobiles, as becomes difficult for the users to go through them. However, it doesn’t matter which device you have, a video can showcase information in a much better way.

But producing videos one after another shouldn’t be your strategy. You need to know the current video marketing trends, some of them are:

  • Short videos
  • Mobile live streams
  • Educational videos and online training
  • Video content generated by a user
  • Interactive AR content
  • Video advertising
  • Virtual events
  • Shoppable videos

All of them are essential to know to make a video attractive.

The digital marketing world is highly dynamic, new trends keep on coming and change the way of marketing. Keeping up with these trends helps a marketer to stay up-to-date in the market and deliver the best to their clients. A better way to do this is to sign up for a course in a digital marketing company near me which will help you to stay current with industry-related skills and knowledge.