How to Expertly Optimize Website Images for SEO?

Optimize Website Images for SEO

When it comes to search engine optimization (SEO), people usually stick with alternative texts and loading time. However, in such times, image SEO matters a lot and goes a way beyond that.

Image SEO has a great impact on how your images are ranked in Google, but this is not the only thing. It is better to go with PNG images instead of JPEG or JPG for the SEO; the PNG compression is lossless; in other words, it means there will be no loss in quality even if it’s open and saved frequently. As per your convenience, you can try an online tool like JPG to PNG converter, which will make your work simple and transform JPEG along with JPG images to quality PNG images.

Always keep in mind that image SEO affects organic research potentially; it has been revealed by SEO services in Mohali that SEO image optimization will impact your page’s ranking positively.

SEO Statistics Predicting Traffic Growth Over Time

Source: Portent

Image SEO best practices

  • Images need to be compressed for a faster loading time.

While making a strategy for website optimization, image compression is considered a vital component. Unlike JPEG or JPG, which uses DCT compression, PNG uses LZW compression, so if you want better outcomes, use PNG images on your website. If you have already used JPG or JPEG images, convert them into PNG conversions without compromising quality.

Why is image compression crucial?

The experts have depicted that image compression helps the web pages load faster, which offers a better experience for a user and helps in the website’s search engine rankings. But it is best to go with PNG images instead of JPG or JPEG; with the help of a converter, you can easily convert the images instantly while preserving better image quality. Read more

  • Use accurate and relevant Alt Txt.

Alt-text is considered as a written copy, which describes an image,

It has been said that image Alt-text plays two crucial roles in SEO:

  1. Alt-text is also known as alternative text or alt descriptions that help the search engine crawlers index your website more efficiently, which positively affects search outcomes.
  2. Alt text is a major key that helps improve the experience of a user. The text can describe an image to a visually impaired reader, and it also helps when readers are unable to load or go through the image correctly in the devices they use.

Also, when talking about image SEO generally, PNG format works the best as it is referred to as a higher-quality compression format instead of JPG. If you are using JPEG or JPG already, your JPG image will be turned in PNG with the help of a converter.

  • Images file should be named before the upload.

As per the digital marketers, the name of the file can impact how simple it is for the crawlers of the search engines to interpret your image entirely. So, make sure to rename your file before uploading them. The relevant keywords can be used to elaborate what’s there in the image, same as the alternative tag instead of keeping the name general.

Not only this, if the image contains text, then combine it with a quality format of a PNG image, as the texts are more clear to read than JPEG images.

  • Get original images

There’s no doubt that Google, along with the readers, prefers reading the original content, which means if you want your images to rank higher on image outcomes pages, it is better to consider unique and original images. While using images, prefer using PNG images as they are higher and better quality than JPEG or JPG. The best online converter lets you turn JPG or JPEG images to PNG if they are not of PNG originally, or you can also take help from search engine Optimization Company.

If you work for the e-commerce website and post visuals of the product, choosing the best and unique images is essential. Shoppers go through the images as well when they shop for goods and items. It has been found in the research that more than 50% of shoppers who shop online revealed that images helped them in deciding what to purchase.

PNG images should be used on your e-commerce website, not the JPEG or JPG as the contrast between colors and details is maintained.

  • Add images to the existing sitemap of the website.

The authorized Google platform suggests that adding images to the sitemap on the website or creating an individual sitemap for an image helps search engines to discover your images. This works well and becomes efficient for images that Google will not be able to find through crawling.

  • Responsive images work the best.

Responsive images are critical to ensure so that anyone can go through the images on any device like a mobile, tablet, etc. It is essential to optimize images for mobile to impact rankings on search engines and the better user experience.

If the images are not responsive, there are chances that a particular image will not appear clean on mobile or tablet like on desktop, which can negatively impact SEO and the reader’s perception of your brand.

However, if this is what you prefer, your images can remain responsive with the help of simple, quick code. Search engine optimizations services in Mohali can help you to make your images responsive. With the help of the CSS property, you can change the format to PNG to make the images responsive; the value will be set to 100% with this format. PNG is much responsive than JPG or JPEG, so make sure to use it. If you have used JPG or JPEG, convert them to PNG so that images can be responsive and loaded in no time, it doesn’t matter whichever device you choose.

  • Define dimensions

If you are using PWAs or AMP, defining the dimensions of images in the source code is essential. However, if you aren’t using any of them, it is still best to define height and width. It offers the best experience for the users.

Additionally, with this, the browsers can size the image before loading CSS. The page will not jump at the time of loading.

Attributes related to dimensions are also essential to prevent CLS problems that can interfere with optimization. The major key is to ensure that you add height and width attributes for all the video and image elements.

Bottom Line

So, before uploading images to your website, follow all the rituals mentioned above. The essential one is to ensure that the alternative text and image are relevant to the web pages.

Image optimization isn’t a joke. With advancements in technology, media is of utmost importance, and the entire website will benefit from all the steps.

Stick and stay relevant with these best practices to level up and earn a lot of traffic with the help of search image outcomes pages. Always remember that images speak a lot and are worth millions of words, so it’s clear to know how valuable SEO-optimized images are. In case of any confusion, contact the search engine optimization company that can help to resolve all your issues.