If you are a digital marketer or learning, you might have researched about the new trends coming in digital marketing someday or other. Knowing the new industry trends is necessary for professionals looking for a future in this field.
With the changes happening every year, each marketer needs to invest time and energy to up their skills and learn. Having experienced and knowledge about working algorithms, features, or new changes gives you a lot of advantages and creates an effective marketing campaign for the company.
In 2021, enthusiasts have started looking for new and latest trends all over.
In the earlier days, artificial intelligence and voice search optimization concepts were formidable, but presently, these trends are the prime concern for many business owners.
Here are the top digital marketing trends that the best digital marketing services swear on implementing. The trends differ such as social, search, lead nurturing, website, and more.
- YouTube Shorts
It is a recent addition that is added in YouTube known as “shorts”. It is the same as Instagram reels where short video content can be made of 15 seconds or less. As there’s a rise in short-form video content now, shorts are a good opportunity for those who already have an existing target audience. You only need to make a short video of 15 seconds to get all that attention.
- Artificial Intelligence in Marketing
It has been a buzz all over the world regarding artificial intelligence that how it will take over everything in the future. But, do you know changes have already begun? More than 60% of users using the internet have started interacting with AI chatbots for solving issues across different websites and apps.
AI can serve different functions and it works as an extension to every marketer who knows its use. It is precise, cost-effective, and useful. With various giant companies taking advantage of this tool, everyone must have a plan to implement AI as a tool.
- Voice Search Optimization
As per the research, it has been found that more than 60% of teenagers use this feature daily. This massive adaption shows how famous voice search will get in upcoming years.
There are various reasons why voice search, the feature that we received in 2014, is making a wave in 2021. Firstly, there has been a massive increase in smart speakers. More than 40% of homes have these speakers like Google Home or Amazon Alexa. The adoption of such devices that are controlled entirely through voice indicates that how people are now dependent on this new behavior.
Secondly, it has been claimed by Google that 97% accuracy has been achieved with voice search. With many people searching now and then, the easy-to-use feature has crossed a mark. Now with the better accuracy to get what you asked for and the easy feature to get the results by using your voice makes the process attractive and personalized.
Thirdly, it has been predicted that 50% of online shopping will be done through voice by 2022. With so many factors indicating the rise of this feature, getting your website ready with this feature will be essential and beneficial.
- International Advertisements
Digital marketing can now be done for every business globally. Now, your ads can run in different places and capture a global audience. This is one of the best trends which is even used by the digital marketing company near me because now you get the opportunity where the audience can be increased at the same or lesser costs. You heard that right. In other countries, you can run ads at a cheaper cost than in your own country. Therefore, international ads are something which is in trend.
- Programmatic Advertising
It is the use of software to buy digital advertising. While some traditional methods are proposal requests, human negotiation, and quotes, programmatic purchasing use machines, and algorithms to buy ads.
It is something where AI is used to automate so that advertisers can attract particular audiences.
The automation process is quick, effective which will lead to an increase in conversions and lowers the cost of customer acquisition.
The feature is rapidly increasing every year and is believed to be used as a huge majority of display advertising in a couple of years.
If you want to stand out from the competitors, focus on personalized products, content, emails, etc. It is a coming trend that will soon explode in the industry.
As per the research:
- 65% of consumers are frustrated because the brands only show repeated general advertising messages.
- 90% of consumers say that they will only do business with the company if a personalized experience is offered.
- It has been claimed by 95% of users that they find personalization attractive.
If you would like to know what personalization is, some of the examples are Netflix and Amazon. The recommended movies are personalized for every user.
It is considered as one of the trending digital marketing features in 2021. Best digital marketing service makes use of such trends. The instant messaging option is there where customers can chat. It is designed in a way where customers can communicate by auditory or textual methods.
Businesses can take an advantage of chatbots to keep the customers engaged. Since many users take a visit to a website once, it can be beneficial to have a technology that has the answers ready for hundred users at once. Some of the benefits of chatbots are an instant response to inquiries, 24*7 customer support, and answers to simple queries.
70% of people prefer messaging on a chatbot for instant communication with brands or businesses. Excellent customer service is offered, which means a business can get rid of repetitive tasks and focus more on their essential task.
- Video Marketing
It is another top digital marketing trend in 2021 and is believed to remain for years. As per the research:
- 75% of businesses accept that with this feature there conversion rate has improved
- 55% of consumers say that watching reviews of the product has made them more confident for buying them
- 80% of consumers say they have shared the videos of brands
- Video content attracts more customers than a plain text
Recently, one issue that marketers faced was to showcase long paragraphs on mobiles, as becomes difficult for the users to go through them. However, it doesn’t matter which device you have, a video can showcase information in a much better way.
But producing videos one after another shouldn’t be your strategy. You need to know the current video marketing trends, some of them are:
- Short videos
- Mobile live streams
- Educational videos and online training
- Video content generated by a user
- Interactive AR content
- Video advertising
- Virtual events
- Shoppable videos
All of them are essential to know to make a video attractive.
The digital marketing world is highly dynamic, new trends keep on coming and change the way of marketing. Keeping up with these trends helps a marketer to stay up-to-date in the market and deliver the best to their clients. A better way to do this is to sign up for a course in a digital marketing company near me which will help you to stay current with industry-related skills and knowledge.