Tag Archives: SEO Services in Mohali

How to Expertly Optimize Website Images for SEO?

Optimize Website Images for SEO

When it comes to search engine optimization (SEO), people usually stick with alternative texts and loading time. However, in such times, image SEO matters a lot and goes a way beyond that.

Image SEO has a great impact on how your images are ranked in Google, but this is not the only thing. It is better to go with PNG images instead of JPEG or JPG for the SEO; the PNG compression is lossless; in other words, it means there will be no loss in quality even if it’s open and saved frequently. As per your convenience, you can try an online tool like JPG to PNG converter, which will make your work simple and transform JPEG along with JPG images to quality PNG images.

Always keep in mind that image SEO affects organic research potentially; it has been revealed by SEO services in Mohali that SEO image optimization will impact your page’s ranking positively.

SEO Statistics Predicting Traffic Growth Over Time

Source: Portent

Image SEO best practices

  • Images need to be compressed for a faster loading time.

While making a strategy for website optimization, image compression is considered a vital component. Unlike JPEG or JPG, which uses DCT compression, PNG uses LZW compression, so if you want better outcomes, use PNG images on your website. If you have already used JPG or JPEG images, convert them into PNG conversions without compromising quality.

Why is image compression crucial?

The experts have depicted that image compression helps the web pages load faster, which offers a better experience for a user and helps in the website’s search engine rankings. But it is best to go with PNG images instead of JPG or JPEG; with the help of a converter, you can easily convert the images instantly while preserving better image quality. Read more

  • Use accurate and relevant Alt Txt.

Alt-text is considered as a written copy, which describes an image,

It has been said that image Alt-text plays two crucial roles in SEO:

  1. Alt-text is also known as alternative text or alt descriptions that help the search engine crawlers index your website more efficiently, which positively affects search outcomes.
  2. Alt text is a major key that helps improve the experience of a user. The text can describe an image to a visually impaired reader, and it also helps when readers are unable to load or go through the image correctly in the devices they use.

Also, when talking about image SEO generally, PNG format works the best as it is referred to as a higher-quality compression format instead of JPG. If you are using JPEG or JPG already, your JPG image will be turned in PNG with the help of a converter.

  • Images file should be named before the upload.

As per the digital marketers, the name of the file can impact how simple it is for the crawlers of the search engines to interpret your image entirely. So, make sure to rename your file before uploading them. The relevant keywords can be used to elaborate what’s there in the image, same as the alternative tag instead of keeping the name general.

Not only this, if the image contains text, then combine it with a quality format of a PNG image, as the texts are more clear to read than JPEG images.

  • Get original images

There’s no doubt that Google, along with the readers, prefers reading the original content, which means if you want your images to rank higher on image outcomes pages, it is better to consider unique and original images. While using images, prefer using PNG images as they are higher and better quality than JPEG or JPG. The best online converter lets you turn JPG or JPEG images to PNG if they are not of PNG originally, or you can also take help from search engine Optimization Company.

If you work for the e-commerce website and post visuals of the product, choosing the best and unique images is essential. Shoppers go through the images as well when they shop for goods and items. It has been found in the research that more than 50% of shoppers who shop online revealed that images helped them in deciding what to purchase.

PNG images should be used on your e-commerce website, not the JPEG or JPG as the contrast between colors and details is maintained.

  • Add images to the existing sitemap of the website.

The authorized Google platform suggests that adding images to the sitemap on the website or creating an individual sitemap for an image helps search engines to discover your images. This works well and becomes efficient for images that Google will not be able to find through crawling.

  • Responsive images work the best.

Responsive images are critical to ensure so that anyone can go through the images on any device like a mobile, tablet, etc. It is essential to optimize images for mobile to impact rankings on search engines and the better user experience.

If the images are not responsive, there are chances that a particular image will not appear clean on mobile or tablet like on desktop, which can negatively impact SEO and the reader’s perception of your brand.

However, if this is what you prefer, your images can remain responsive with the help of simple, quick code. Search engine optimizations services in Mohali can help you to make your images responsive. With the help of the CSS property, you can change the format to PNG to make the images responsive; the value will be set to 100% with this format. PNG is much responsive than JPG or JPEG, so make sure to use it. If you have used JPG or JPEG, convert them to PNG so that images can be responsive and loaded in no time, it doesn’t matter whichever device you choose.

  • Define dimensions

If you are using PWAs or AMP, defining the dimensions of images in the source code is essential. However, if you aren’t using any of them, it is still best to define height and width. It offers the best experience for the users.

Additionally, with this, the browsers can size the image before loading CSS. The page will not jump at the time of loading.

Attributes related to dimensions are also essential to prevent CLS problems that can interfere with optimization. The major key is to ensure that you add height and width attributes for all the video and image elements.

Bottom Line

So, before uploading images to your website, follow all the rituals mentioned above. The essential one is to ensure that the alternative text and image are relevant to the web pages.

Image optimization isn’t a joke. With advancements in technology, media is of utmost importance, and the entire website will benefit from all the steps.

Stick and stay relevant with these best practices to level up and earn a lot of traffic with the help of search image outcomes pages. Always remember that images speak a lot and are worth millions of words, so it’s clear to know how valuable SEO-optimized images are. In case of any confusion, contact the search engine optimization company that can help to resolve all your issues.

How to Find the SEO Company that Meets your Start-up Business Needs?

Search Engine Optimization

Choosing the right SEO organization offering the best services can be vital. With you spending time in managing other things and the increasing number of SEO providers, it can be difficult to look for the right one that doesn’t only look good in front but also works the best in providing one.

Here’s how you can choose the SEO service in Mohali for your company and what services can be expected from the right organization.

What are the things offered by an SEO Company?

An SEO Company has specialists and experts in different areas of SEO. With teamwork, you will get the combined execution of plans and strategies so that the business can be ranked higher in search engines, boost revenue, and attract leads. Some of the services include developing a content strategy for your blog, on-page SEO, SEO website audit, link clean-up, link building services, content creation, web design, etc. The implementation quality and the strategies that you have chosen will determine your business’s potential growth online.

SEO Process

Source: Pinterest

How to find the right SEO Company?

Choosing an SEO Company that understands the needs of your business can be a daunting task. Now as you know there’s an increase in the number of SEO companies, it made decision-making and research more challenging. The essential thing to consider is detecting the companies having a lot of experience and ignore the ones with little experience.

These are the tips that can be used to find the right SEO Company that helps your business thrive.

  • Check the potential companies and compare all their services and products

Before partnering with anyone, you must know the things that are going on in the market if not at the expert level, but on the basic level. With research, you will get all the necessary information going on in the market and what services they will offer the business.

The market research also allows you to know what’s going on and let you hire one of the best SEO services in Mohali. Your aim should be to analyze the primary factors affecting your business. With this, you can make the right decision that will be beneficial for your organization.

  • The goal should be clear

You don’t need to be savvy with SEO, this is the job of an agency. You must know the goals and why outsourcing is important. If you are considering adding SEO in your internet marketing activities then it might be because you want to achieve these things:

  • Improvement in lead generation
  • Increasing organic traffic to your website
  • Improvement in branding
  • Boost e-commerce sales
  • Incorporating a targeted marketing strategy
  • Engaging more customers
  • Better overall customer service
  • Reputation management

These are the certain goals that can be achieved with SEO. Before partnering with any company, you must decide why you need the service in the first place. Determine the long-term effect and vision as it will help what you need in the company and resources and time can be organized accordingly.

  • Look for the references and reviews

If you have approved the website services and you are satisfied with the services offered by them, go through the client’s ratings and reviews. You can go through them either on the web listings or website. You can know more about the company with what other customers have said. Knowing the insights about the industry where a client is, what services have been offered to the clients, and how the entire process was with the previous clients that will give you the experience yourself. It is essential to read the reviews along with any other material as SEO offers different things for certain industries. For instance, dentist SEO services Mohali is entirely different from SEO services accountants.

Read more

  • Check how well the company performed in the past

The history of the company matters as it’s a testament to what the organization is all about. You will get to know where the company has come from, what their service quality is, what services do they deliver and it also demonstrates their relationships with the customers, therefore, giving you a glimpse of trustworthiness.

You can know more about the past performance of a company by reviewing their website, talking to them, reading case studies, and asking them to go through their past projects. You will assign everything to this company so it is crucial to ask for the proof and work they have done in the past.

By checking all their past work, it will boost your confidence and help you in partnering with them. You can keep your mind calm as the business that will handle your work will offer you the best results.

  • Check if the company is competent enough to meet your requirement

Hiring an SEO Company can do wonders for your business; however, it is essential to be sure that the company with whom you have partnered is capable enough to keep up the trends and their business is reliable. Great and trustworthy partnerships take place when the company you are working with has control over its craft. This way, they can use their superior knowledge to recommend a better vision than the one which is originally crafted and conceptualized by you.

  • Check the communication and know how you both get along

You can know more about the SEO services in Mohali whom you are considering hiring by asking the right questions. Communication is the primary key. Schedule an appointment with the company whether through a phone call, video chat, or meeting. You’ll have to make sure how well they understand your goals. It is also a better way to ask questions and clear everything. With communication, you can know their responding time, how professional they are, and client value.

Interviewing and asking the SEO company works as a better opportunity to know their process. Ask how much experience they have in the industry, inquire if an SEO manager will be assigned, then ask how the SEO system works along with the price.

  • Ask for the proposal

In the end, request the proposal from the company. After clearing all your doubts with the company take a look and be clear about the SEO proposal, especially if you want to work with them. Initially, a proposal will have all the implementation details of an SEO project. This ensures that you understand the scope of a project and you get a clear idea of the work. It will be beneficial for the company.

SEO Businesses

Source: FinancesOnline

These are only certain tips on how to choose the best SEO services for your business. The essential sign that should be considered is how you feel while communicating with them. Do they make the process easier or uncomfortable? Do they share past experiences? Do they answer all your queries? Trust what your gut says.

The location should not be a determining factor. Don’t only look in your local area as SEO doesn’t depend on where it is done, but instead how experienced the company is and how their expertise influence the entire campaign.

SEO boosts your business and increases ROI, however finding the right agency is a difficult process, but once you find the right one, everything will be worth it. Do proper research and you’ll eventually land on getting the best SEO services Mohali.